What Do You People Want???

I just read yet another headline about stocks falling. On CNN:

Stocks tumbled Wednesday morning as a weaker-than-expected January housing report and ongoing worries about the recession ate into the previous session's rally.

So my question is: What the heck is it going to take to get people to stop selling off stock? You'd think the fact that the more they sell, the more money they lose would be a motivation. Hmm. I just don't get it.

But I'm no accountant that's for sure!